ResearchEventsPressInvestorCorporateForrester Research

Transactive Content

Interactive technologies include collaboration software like Lotus Notes, which lets people touch others; search engines, which unlock content stores; and push systems, which bring tailored news and software directly to home and corporate desktops.

Unlike rigid, closed business applications, the employee or consumer will influence the shape of Transactive Content. Individuals will browse across or within sites, collect information, and run analysis applets.